Nanny to Mommy

As a young man Ron Beckenfeld, the owner of Superior Source Vitamins, was into fitness, always worked out, and wanted to stay healthy. So, finding the right vitamins seemed like the perfect fit for him when deciding to go into business.

Ron started selling vitamins out of the trunk of his car in 1964 and in 1969 he started Continental Vitamin Company; it became a life-long passion to establish a supplement company that cares about health. In 1998 he started Superior Source MicroLingual® due to his concern about his father’s Parkinson’s condition.

“When my father developed Parkinson’s, he already had a heart condition. I realized he had problems swallowing traditional large tablets, which inspired me to find a way to help my dad and others who had similar problems swallowing the vitamins they needed.”

“My dad had nitroglycerine tablets, which are very small and dissolve instantly, and he asked me why I couldn’t make vitamins like these. This was the “ah-ha!” moment that started the evolution of instant dissolving tablets, and Superior Source was born.”

“I was also concerned about all the additives and excessive amount of other ingredients found in conventional vitamin tablets, so decided to create a vitamin that was small and pure where potency isn’t lost in the high acid environment of the stomach.” Ron started with a B-12 quick-dissolving soft-molded tablet and continued to develop an entire line of clean and pure MicroLingual® instant dissolve tablets where users didn’t have to worry about swallowing.

“So here I am 50+ years later, still passionate and profoundly providing people with vitamin tablets that are easy to take anywhere with no water necessary and absorbed quickly into their systems.”